Clean India Campaign

Prime Minister Narendra Modi on 2nd October 2014 launched clean India campaign, in the name of swachh Bharat the program launched at Rajpath by taking a broom himself and sweeping the road. Modi also announced starting a campaign on cleanliness through social media using his website and other such platforms including a new website dedicated to the clean India campaign.
About 31 lakh Central Government employees working across the country took a pledge of cleanliness in various public functions as a part of Narendra Modi administration clean India campaign.
Modi highlighted the cleanliness thrust of the father of the nation and said india must realise his unfulfilled dreams of clean country by 2019 the year of Gandhi’s 150th birth anniversary.
The government has blessed that everyone in India will have access to a toilet by 2019 and called on individuals to contribute by volunteering 100 hours a year or two hours a week to cleaning.
India is a country which according to census 2011 has only 32.7% of rural households with access to toilets. As per UN report India continues to have the largest number of people in the world defecating in the open. The centre is expected to spend nearly rupees 2 lakh crore in 5 years to clean India completely by october 2019.
A variety of activities such as pledge taking, marches, marathons, debates, street plays, music and essay competitions, cleaning drives and other community activities may be used to focus public attention on this campaign and on the need of cleanliness.
Even social media and celebrity star power surges Aamir Khan, sachin Tendulkar, priyanka Chopra and many more have joined the PM. The PM called upon people to use my government a mobile application as well as Facebook and Twitter to promote the nationwide campaign and joining the movement is superstar Amitabh Bachchan, who launched a nationwide campaign ” banega swachh India”.

PM modi’s mantra for Clean India; invite people, take a picture, upload on social media. Facebook would work with the government in the fields of health care and education. Facebook will help in the creation of the clean India mobile app. Pledging support, corporate have also made monetary commitment to build toilets in schools. The government has roped in various Agencies like Municipal bodies, religious and spiritual organisations and letters have been written to all parliamentarians and the state governors.

The logo and slogan for the 5 emission which shows a pair of spectacles of kind worn by Mahatma Gandhi with the words “clean” and “India” and the slogan “one step towards cleanliness” was also launched.
UGC the campaign to varsities
Taking a cue from Prime Minister Narendra Modi the university grant commission launched is came saying it would help poster clean new versity campus by pressing for 4 cs. UGC chairman Ved Prakash call a new scheme swachh Bharat and swachh Bharat wanted in Park Institution of Higher Learning. UGC said” the objective of the scheme is to prepare the swachh Bharat mission through 4 CS – clean mind, clean body, clean environment and clean society among the youth”.
There drives will involve tree plantation, effective waste management, achievement of a plastic free environment and smoke and drugs free compuses.
Keep Singapore clean in 1968
The pmce campaign is strong reminiscent of a similar campaign for cleanliness lost by Singapore in 1968. Started by former Prime Minister lee Kuan Yew, the keep Singapore clean campaign was one of the first campaign launched by the government. The objective was to make Singapore the cleanest city in the reason, in order to boost tourism and attraction of foreign investment.
Half of India’s population still practice open defecation-
Less than a third of India’s 1.2 million people have access to sanitation and more than 186000 children under 5 die every year from the diarrhea disease, dysentery, hepatitis A and typhoid. The resulting disease and test scores major economic losses and a world bank report in 2006 estimated That India Was losing 6.4% of GDP annually because of poor access to sanitation.

INDIA / New Delhi / 5 March 2011
Portable toilets are provided by the Municipal Corporation of Delhi for the community at a slum colony in New Delhi.

According to water Aid research about 16 million Indians a year gain access to a basic toilet. This will need to increase 2 more than hundred million a year in the whole population is to have a toilet by 2019.
Every household will have a toilet by 2019:-
Narendra Modi’s government has made building toilets a Priority and he has blessed that every household will have toilet by 2019. Industry chamber c2 has announced it would be mobilize its members to build 10,000 across the country by 2015/2016. Earlier a number of Gung companies including Tata Consultancy services and Bharti Foundation, arm of Bharti Enterprises had pledged a total of rupees 300 crore is to build toilets in schools. Vedantha which has oil and gas Wells, is already constructing 30,000 in rural Rajasthan and has plans to build 10000 more. The government has also set up a swachh Bharat Kosh , encouraging companies to donate funds from their CSR budget to improve sanitation facilities in the country. While increased investment in infrastructure is important, there must also be a change in attitude.
Swachh Bharat mission goes online, over 1.7 lakh people join on day 1. Seeking to convert swachh Bharat mission into a Jan Andolan urban Development ministry has facilitated an online platform to enable the citizens network with each other to collectively take up cleanliness activities. Chemistry is taking the help of local circles a community social media platform.
The national circle swachh Bharat enables participants to know about the best practices for adoption. Further it also enables considered and collective inputs to the implementing agencies on a regular basis on issues like garbage collection and disposal promotion of Civic sense and interventions, if any required from the concerned agencies.
Sanitation in India fact file:-
1) only 31% of India’s population use improved sanitation.
2) in rural India 21% use improved sanitation facilities
3) 145 million people in rural india gain access to improve sanitation between 1990-2008.
4) 211 million people gain access to improved sanitation in whole  between 1990-2008.
5) india is home to 594 million people defecating in the open; over 50% of the population.
6) in Bangladesh and Brazil only 7% of the population defecate in the open. In China only 4% of population defecate in open.
1) 88% of population of 1.2 bilion has access to drinking water from improve sources in 2008, as compared to 68% in 1990.
2) only a quarter the total population in India has drinking water on their premises
3) women who have to collect the drinking water are the vulnerable to a number of unsafe practices. Only 13% of adult males collect water.
4) 67% of Indian households do not treat their drinking water, even though it could be chemically aur bacterially contaminated.
1) only 53% of the population was hands with soap after defecation, 38% wash hands with soap before eating and only 30% was hands with soap before preparing food.
2) 11% of the Indian rural families dispose child stools safely.80% childrens stools are left in the open or thrown into the garbage.
3) only 6% of rural children less than 5 years of age use toilets.

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